Understanding why people say YES changes everything.
Kieva Hranchuk is a behavioural scientist and decision-psychology strategist who helps entrepreneurs and organizations engineer more yeses, faster, in a way that feels good for both the seller and the buyer.
Because buying is behaviour, selling is behaviour science.A Different Approach to Sales & Decision-Making
Most sales advice focuses on bro-energy pressure tactics, scripts and artificial urgency.
But here's what the science actually shows - people rarely say yes because they were convinced. They say yes because the conditions for action were right.
Rather than teaching sales as persuasion, Kieva teaches it as behavioural alignment: context, timing, trust, identity alignment, reinforcement history, meaningful outcomes.
When those conditions are in place, the decision feels natural - even inevitable. When they're not, no tactic in the world will move a committed buyer forward.
This is where most entrepreneurs hit a ceiling. Not because they're doing something wrong, but because nobody ever taught them the actual science of how decisions form.
Kieva doesn’t teach sales as persuasion.
She teaches it as behavioural alignment.
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With a PhD in Applied Behaviour Analysis from Columbia University and nearly two decades of studying how humans make decisions, her frameworks translate complex behavioural science into practical systems you can apply immediately without pressure, without manipulation and without compromising your integrity.
She built her methodologies from years of training and experience working with people and learning what makes them choose to act or not act in a given situation.
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This isn't a collection of scripts or a 5-step closing formula. It's a methodology built on how humans actually decide and how you can design your messaging, offers, and sales environments to make the yes feel like the natural next step.
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For entrepreneurs and founders: You're already making sales but conversions are inconsistent, and you're not always sure what's working or why. You've invested in your business, you're willing to do the work, and you're ready for a system that's built around your buyer's psychology, not generic tactics that feel pushy or off-brand.
For sales leaders and organizations: Your team has the fundamentals. Now you want to go deeper - understanding the behavioural science behind decision-making so you can accelerate sales cycles, increase conversion rates, and communicate your value in a way that actually lands.
Work With Buyer Behaviour Inc.Yes, By Design
In this Psych-Infused Selling Certification you'll build a fully individualized sales system from the ground up using Dr. Kieva's Yes ARISES Ladder™ - a methodology that walks your leads through the six essential decision states every buyer needs to move through before they feel safe and ready to say yes.
Custom 1:1 Coaching
For entrepreneurs and sales professionals who want a fully personalized experience, Dr. Kieva's custom 1:1 coaching packages are built entirely around you, your business, and where you want to go.
Keynote Speaking
Drawing on decades of applied behavioural research, Kieva’s talks translate complex science into immediately actionable insight - helping entrepreneurs, sales teams and organizational leaders understand what truly drives buying decisions and how to design conversations that create the conditions for yes.
Corporate Workshops and Trainings
Dr. Kieva offers a variety of specialized corporate trainings and workshops that are designed to meet the individual needs of your business. Pricing, timeline, and deliverables are built around your organization's specific needs following an initial discovery conversation.
Client Results
I’m celebrating something big - 19 clients inside my mastermind which gives me consistent, monthly recurring revenue. Thank you so much for everything! Being part of Yes, By Design has been the best move for me this year! The tweaks you made on my sales page were so powerful. The way you helped me speak to different buyer types and phases, as well as close sales with ease instead of energy drain was invaluable as a business owner. Thank you so much!
-Marwa, Business Coach & MentorInstead of dreading consultations, I now look forward to them. I can share my services with confidence and clarity-and families feel empowered, not pressured. In my first month using Kieva’s methods, 17 out of 18 families I spoke to booked an initial visit and 14 of those have already committed to regular sessions. These are families who weren't even looking for behavioural services. I still have learning days and wobbles (don't we all?), but my practice now includes weekly one-hour sessions with families who might otherwise never access behavioural support. Thank you, Kieva, for giving me the tools and confidence to grow a practice that reaches families in new ways.
-Autumn Oliver-Giasson, Behaviour Analyst and Owner of Behaviourcompanion
Want To See Science In Action?
Want To See Science In Action?
From Cold to Sold is Dr. Kieva’s short training on how to use micro-decisions to get more yeses backed by behavioural science and immediately applicable to your business.